Seven Tips for a Healthy Website:
1) Make links to your properties or business segments easy to use. One click versus cumbersome searches.
2) Have your site highlight your specialties.
3) Visible Contact Information
4) Eliminate unnecessary links or outdated information
5) Include Social Media Tools
6) Highlight a Niche Market or Trend in your business
7) Offline promotion - make sure through ads, business cards, etc. that you drive traffic to your site