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Posted by Rory Underwood
Don’t confuse your strengths with providing a competitive advantage. While in any facet of life and especially business it is important to play on your strengths and use them to guide your core business. But because you have strengths in certain areas it does not mean you have competitive advantage. Most companies with similar strengths will be seen as comparable to your customers/investors therefore continue to look to do something different than your competition to set you apart.
